Skip to content →

What we’re building

AI Token Costs…

3-feet up

2 Degree Shift builds daily practice for teams learning to use AI well. Our work sits 3-feet up from the ground, at people, phone, and laptop level. The media report from 30,000 feet with tech infrastructure spend, frontier model challenges, and future predictions. We are the everybody, everywhere model, a partner for the marketing team, the finance controller, the office manager, the IT technician, and the friends learning AI side by side.

We are people, AI, and data · in that order. People come first. AI is a partner that supports the work. Data keep us current and relevant.

We co-create with the teams we serve

We describe what we do as guiding people to guide AI. One text per weekday to each subscriber · a habit, a technique, a small change that reduces token costs. Subscribers reply NEXT to advance, BACK to review yesterday’s habit. Each SMS or WhatsApp text is grounded in the subscriber’s workflow, not a generic best-practice list.

What we offer – across four sites

One coaching program, delivered by SMS, tuned to four different subscriber types, sold through four sites that speak to four different buyers. The underlying content library and tech stack are shared. The framing, the price, and the add-on options are site-specific.

CutTokenCosts.com

SMS or WhatsApp daily habit building messaging

Companies spend more on AI models and tools than they need to. We send team members one actionable idea per weekday, over SMS or WhatsApp. Every text is short enough to read in the elevator and specific enough to try before lunch. AI cost is a skills challenge before it is a technology problem. AI model token spend sets the ceiling. Daily habits set the floor. Companies may close the gap by adding AI tools or upgrading to premium model tiers. We close it by changing daily habits. Each team member selects their subscriber type at sign-up · Weaver, Mason, Smith, or Sage. We recognize that people come to AI from different starting points. Each subscriber (or the company/organization) selects the type that best supports group and personal priorities. Messaging content is tuned to that voice, vocabulary, and workflow context. A quick summary of the four subscriber types:

Weaver

  • For the person who uses AI inside tools they already know · the Perplexity tab, the Copilot pane in Word, the Gemini panel in Gmail. Weaver content addresses the daily habit of getting real value from AI without adding heavy new software to learn.

Mason

  • For the person building better workflows with AI · automating repetitive tasks, redesigning how a spreadsheet or CRM works, using AI to save the same 90 minutes every week. Mason content moves the reader from “I use AI sometimes” to “AI is doing this specific thing for me every day.”

Smith

  • For the IT technician, WordPress builder, network configurator, or troubleshooter who works alongside AI systems. Smith content addresses the operational side · when to trust AI output, how to spot cost anomalies, how to supervise AI agents that other teams built.

Sage

  • For the tech power user with strong preferences and daily practice. Sage content focuses on multi-model routing, avoiding single-provider dependence, agent scaling, and staying current with what the AI industry is actually shipping · not what the podcasts are talking about.

Subscribers can change types any time. This is a checkbox, not a ladder.

Pricing – SMS / WhatsApp Messaging

  • We batch upload from .csv or can provide a form for individual program entry.
  • A 10-day free trial starts September 1, 2026, each subscriber receives one habit text per weekday · tuned to subscriber type.
  • Founders subscription at $4 per month, per seat, or $40 per year, per seat. (first 100 subscribers) Founders subscribers keep this pricing for 24 months, as long as their subscription remains active.
  • $5 per month or $50 per year.

ReduceTokenCosts.com

Enterprise solution. Includes SMS / WhatsApp Messaging described above and a selection of additional options:

Executive Priority Brief · Option

ReduceTokenCosts Executive Priority Brief option is a personalized coaching aligned to your company or organization priorities. Monthly personalization selection includes one or a combination of available options to include:

  • Customized company or organization personas, based on skills gaps, industry sector trends, or preferred models and approaches.
  • Personalized Priority Track intake selecting from a Need/Want/Not Applicable checklist.
  • Language translation option.

Monthly report outs to managers offer data from the previous month, patterns, and progress for the manager to plan and implement actions that support the organization and inform the next month’s priorities. Quarterly reporting offers management and executives data and recommendations on progress based on company or organizational goals.

Additional or Branded Channel · Option

Customized options include sending to Slack, Teams, or a different channel. And branding with the company logo and your messaging (set up in a separate database for proprietary control).

Founding client pricing · open through general availability
Executive Priority Brief pricing is scoped per engagement during the founding client window. Founding clients keep their scoped pricing across their first 24 months. Contact us to open a conversation.

Helpdesk · Option

The Helpdesk Option gives your team a QUESTION channel that runs alongside the daily coaching. Any team member on the base subscription texts QUESTION followed by a question. Every question gets a human-reviewed reply within 24 hours, with the reviewer’s initials on every message.

How it works. Your team members text the Helpdesk QUESTION. Examples of questions that come through the channel:

  • “Which model should I use for a 20-page contract review, and how do I structure the prompt?”
  • “My team is duplicating work in ChatGPT and Claude. What is a reasonable way to pick one for a given task?”

Monthly Helpdesk rollup. At the end of each month you receive an email summary of the Helpdesk activity for your team. The rollup aggregates question themes across the month without identifying individual team members: what kinds of questions came through, what patterns emerged, what shifted after the answers landed. The rollup is a short read: a page and a half, delivered as accessible email content and (optionally) as an attached PDF.

When the Helpdesk fits. You want a channel for the questions your team is already asking. You do not want to submit monthly priorities and you do not want a company-wide brief. You want a way to see the shape of AI usage questions in your organization without individual identifiability.

TokensHelpdesk.com

The Learning Circle

Circles are 2 to 5 people. One person hosts and invites 1 to 4 others. The Circle owns the subscription, so if someone steps away, the Circle keeps going. Everyone gets:

A monthly Circle progress PDF. Delivered on the 5th of every month. Shows what your Circle worked through, what you figured out together, and what habits you built. Consider it a report out you can share with your Circle, work team, your boss, your accountant, or ?.

Daily SMS on the same schedule as any solo subscriber. Four subscriptions worth of daily texts, included.

Twice-a-week Circle texts.

Every Tuesday and Thursday, all Circle members receive synchronized texts. For example:

  • Three-truths-and-a-lie (four AI answers to a real question, one is close-but-wrong, the Circle figures out which).
  • Split-response puzzles where each person receives one of 3-4 cues, and you combine to solve.
  • Three-part habit builders. Each Circle member receives one part of a new AI habit. One person gets context. One gets instruction. One gets the verification step. Combining builds the habit.

12 Circle questions a month, reviewed by a human within 24 hours.

Ask them all as a group or split them across the Circle. Unused questions roll forward, up to 36 banked. Text a question anytime, get a considered answer back the next day.

A monthly IRL Circle Activity.

Every month your Circle receives a Challenge designed to bring you together in person (or on a synchronous video call for long-distance Circles). Something you meet up over, not text about. The Activity addresses that month’s Tuesday/Thursday Circle texts.

TokenCosts.ai

Dashboards, reporting, methodology

The technical face of the family. Public dashboards on AI pricing across major providers, cost-per-finished-output benchmarks by industry and function, and the methodology documents that explain how we measure everything on the coaching side. Third-party defensibility for the finance leaders reading the invoices, and an inbound channel for analysts who want the numbers behind the claims.

Why SMS / WhatsApp is the medium we start with:

Every product decision comes back to one question · what is the lowest-friction way to reach a working professional during their actual workday? The answer is text messaging.

  • Ubiquity · Every working professional has a phone. Nobody has to install anything, create an account, or remember a password. A coaching text arrives the same way a text from a colleague arrives.
  • Trust and read rate · SMS open rates run above 95 percent within the first three minutes. Email open rates run in the 20 to 30 percent range and dropping. If we want to reach someone in the moment they are about to open an AI tool, SMS is the medium that gets read.
  • Two-way learning · The platform we use to send and receive texts supports reply-based interaction. A coaching text can ask a question, wait for a reply, and adjust based on the answer. That is the mechanic that makes coaching feel like coaching and not a broadcast.

What comes next · the Upskill Series

Once the coaching tech stack was built for AI cost, we saw the same architecture maps onto compliance training and other short-cycle upskilling topics. HIPAA. OSHA. Cybersecurity awareness. The same daily-SMS-plus-monthly-brief pattern that reduced phishing click rates by 86 percent in the security industry.

The pieces behind the coaching

Nothing on this page works without a specific, boring set of infrastructure choices. Named here so buyers, partners, and auditors can see the picture.

  • WordPress · The four public sites, on an accessibility-first WordPress theme. Full control, no proprietary page builder in the middle.
  • Twilio · The SMS backbone. Sends and receives text messages at scale, handles opt-in and opt-out compliance (NEXT, BACK, HELP, STOP keywords), and supports the reply-based coaching flow.
  • Airtable · The content library. Every program message, every cohort roster, every priority intake, every measurement response, every apprentice-built artifact lives here.
  • HubSpot · The customer relationship layer. Every visitor who fills out a form on any of our four sites becomes a contact tagged by site and interest area.
  • Gravity Forms, Stripe, Missive · Form building, payment processing, and the shared inbox behind the four Connect@ addresses.
  • GitHub · Source code and open-source projects.

Where to go from here

  • If you are a team lead or department head watching your AI spend and you want your team to spend less time and money getting to good output, CutTokenCosts.com is where you land.
  • If you own an AI budget line and you need to explain the invoice, ReduceTokenCosts.com is where the Executive Priority Track and Helpdesk add-on live.
  • If you and 1 to 4 colleagues or friends want to work AI out side by side, TokensHelpdesk.com is where the Learning Circle is.
  • If you are an analyst, procurement leader, or researcher who wants the methodology and the benchmarks, TokenCosts.ai is the technical face.